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Restaurant Marketing

Plate to Pixel is a creative agency for all things culinary. Marketing | Photography | Video production

 

Plate to Pixel™
Small business marketing.

 

Plate to Pixel is a full-service digital media company designed by commercial food photographer Alan De Herrera. I started this company to help small businesses navigate the complex and frustrating world of brand marketing, strategy and content development. By teaming up with experienced and talented independent marketers and creators, I am now able to provide aggressive and strategic marketing and social media services for smaller budgets,” says Alan. “We built this agency specifically to provide small culinary businesses with the professional tools necessary to successfully strengthen their marketing strategies and branding.”

Plate to Pixel provides culinary small businesses with top talent in photography, video production, marketing/social media/strategy, food styling, web design/graphics, chef services and more. We re a creative company run by creatives, not office workers. We know the industry first-hand because we are ones who create the assets for large commercial campaigns. Our goal is to partner with motivative clients providing the tools and personnel necessary to help strengthen visual marketing campaigns and social brand engagement.

Se habla Español

 

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Food always has a story to tell….

 
 
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Each business has its own unique personality and story. If you haven’t built a strong visual marketing brand and strategy, you’re missing out on some of the most effective tools necessary to creatively engage your customers and build new ones. Is our food great but your images suck? Strong visuals sell - period! Low quality mobile photos of your food or product won’t cut it in a super competitive social marketplace. Businesses that have strong visuals and effectively tell their brand’s story, build customer loyalty and inspire new followers to engage and buy into your product.

Plate to Pixel understands the complex and ever-changing culinary marketplace because we are entrenched in it as photographers, video producers and independent marketers. Our team has years of experience and valuable insight into your customers needs and we have several options to create and execute an effective visual marketing strategy for smaller budgets.We can help you produce cost-efficient images, videos and graphics.

 

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The most important question your current and potential customers ask each day is….What do I want to eat today?

While other agencies try to be experts for all businesses, we only focus on the culinary industry. The industry we are intrenched in as creative content producers. A company run by creative teams, not brand managers. Holistic, organic visual and storytelling marketing tailored to your brand’s message.

It’s important to build a visual marketing strategy that entices customers to consume your product. We eat with our eyes first, right? The power of seduction. Marketing materials that can feed the senses. Entice hunger and desire. Food is visceral and invokes the senses in profound ways. Brands that can capture and story-tell in this manner will succeed to a much greater degree. We can help you achieve these goals and help you amplify your message across all channels.

 
 

 

Small business. Big ideas.

 

Our team of culinary artists have worked independently with several large brands like Subway, Chipotle, Tyson Foods, Folger’s, Bushes Beans, Coca Cola among many others. We have the experience and knowledge to product hight quality content that effective and affordable.

 
 
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Stand out from the noise

The attention spans of customers are increasingly becoming shorter and shorter with a barrage of content online. Luckily, most of that content is poorly designed and ineffective. Therefor it’s more important than ever to craft compelling visual content that helps amplify your story, compelling followers to engage and share your content in their news stream. The more consumers engage your content, the more likely your posts will show up in their daily feeds.
A recipe for successful social media marketing.

 

 

With a strong emphasis on visual media, we can help you develop strong visual content and strategic campaigns.


Photography

Food photography is the foundation of every successful culinary marketing campaign. “We eat with our eyes first,” they say. Therefor it's very important to hire someone who knows how to shoot and light food both technically and artistically. Whether you need to shoot in a studio setting or on location, we can provide you with the necessary insight on how to structure your food photography shoot with respect to your budget and needs. Learn more

Video production

Smart marketers know video is the most powerful media content tool for web and social media marketing. The click-through rates for video on social can be several times higher than even photography and text-driven posts. Video marketing has exploded in the last couple years as more brands dive into the social media ad space and look to find better ways to create engaging content that will drive new customers and retain their current followers.

We can help you plan and execute high-quality and affordable video content to greatly enhance your marketing efforts. Visual storytelling is an essential and creative too for a successful marketing strategy. This content includes micro-content, viral assets, interviews, how-to, long-form and story-driven video production. Learn more

 
 


Plate to Pixel™