Alan De Herrera

Commercial photographer/Video director

Welcome to Plate to Pixel. I’ve had the extraordinary opportunity to work in the culinary industry since 2007 as a commercial food photographer and video director. During that time I’ve worked with large international companies such as Subway, Bushe’s Beans, Chipotle, Coca Cola, Foldger’s Coffee, Jack Daniel’s and many more. In addition, I’ve also been able to work with hundreds of smaller clients such as independent restaurants, online stores, start-ups and small culinary concepts. Some of my work has been published in several magazines in the US and Internationally including over 15 cookbook projects.

Portfolio: culinarayphotographer.com

Plate to Pixel focuses on small business.

My goal with Plate to Pixel was to build a small agency that focused only on culinary clients. Having worked with several agencies over the years both big and small, I’ve seen strong campaigns constructed that were incredibly successful in helping brands build more customers and a strong online presence. But more often I’ve seen clients I’ve worked with spend thousands of dollars on agencies and independent marketers with very little ROI. Often times stuck in lengthy contracts that don’t allow them to cancel services and pivot easily. Even worse, clients that had very little knowledge of how to audit their marketer’s work or were not provided detailed metrics that show the progress of a marketing campaign and therefor, a return on investment.

Plate to Pixel is a small agency built to service small business with affordable and highly effective visual marketing campaigns that target and connect with your customers by sharing your story in order to stand out in a noisy and competitive marketplace.

Se habla Español